What the heck is NOIR?

So in the middle of my ride today I started wondering what the name of my handlebar noir meant (I didn't name my handlebar, the manufacturer, Truvativ, did(It's also the name of their carbon cranks, duh)). In the middle of writing my last undergrad paper ever I started wondering again. This is when you know you're no longer being productive and should go to bed is. So I started looking it up. Here's what I came up with, in a convenient list format:

• There is a film genre called film noir, which you can read about here. Sounds boring compared to movies made today. No chance they named it after old movies.
  
• In english the word noir can have several definitions, which all seem to have roots from film noir. My favorite definition is "suggestive of danger or violence." This could be the meaning, however, I'm not sure that they'd name their lightweight XC carbon components that.
• In French, German, Cajun German (?), Provencal, and not Scottish noir means black. That's probably it because crabon fiber is, well, black.
  
• My favorite definition, although the one I'd least likely to see come true, is the Spanish defintion. NO in Spanish means no, and ir in Spanish is the infinitive of the verb "to go" So basically it means no go. Kind of like the Chevy No-Va (which didn't sell well in Mexico!). I don't want this to come true because that will likely involve my bars breaking which sounds bad.
  

So, now I (and you) no longer will have to worry about what noir could possibly mean. I just have to worry that my bars don't "no ir" me. We've all been educated here. Too bad this won't help me any with that last paper. Maybe I can just turn this in. It kinda involves economic growth, right? No? Well, looks like I justed wasted another twenty minutes of precious paper writing time. Definitely time to put the computer down and stop working on that paper.